Now you can also do shopping in Instagram story

After achieving 300 million daily active users, a new feature has now arrived in Instagram Stories. Now products will be sold through Instagram Stories. This new information has come after the experience of Instagram, in which apart from photo sharing, only ads could be seen. Facebook-owned Instagram will now show stickers with a shopping bag icon that users will be able to see in their Stories.

Let us tell you that this feature was discussed in Instagram for a long time. Viewing Snapchat from Instagram Stories was taken in August 2016. Only a year after its launch, Instagram started focusing on business.

Select international brands like Adidas, Aritzia, and Louis Vuitton will get this feature initially, after which it will become a regular feature. There will be a sticker with the shopping bag icon, which will help the user show more detailed features. Instagram has a blog post “Today we’re expanding Shopping beyond the Instagram storage feed,” Via said.

In a recent survey conducted by Metrix Lab, Instagram users also take interest in brands in Stories. They start gathering more information about the product here. This happens only with those products which the concerned user finds convenient and useful. This is the main reason behind the new development. However, the company claims that this story model will be used first by brands and showcase products on the platform.

Last month, Instagram gave users the option to share other posts in their Stories. An option to add music stickers to an APK post was also seen to improve the user’s Story experience.