Netflix introduces password sharing payment plan with ‘Add a Home’ feature

Netflix is ​​experimenting with a new method of payment from freeloaders who steal passwords. According to a Bloomberg report, the company is rolling out a feature that allows customers in 5 Latin American countries to legally access it from a second home for an additional monthly charge. The “Add a Home” feature will be available on Netflix in Argentina, Dominican Republic, El Salvador, Guatemala and Honduras starting next month.

According to the report, each additional household will be able to stream Netflix on any device at a price that is less expensive than a full standalone membership. This comes after the streaming service in March introduced a feature called “Add Extra Members” in Chile, Costa Rica and Peru that allows users to pay a monthly fee to provide access to Netflix to people outside their households. allows for.

According to Netflix, users shared their login information with more than 100 million non-paying households worldwide, including more than 30 million in the United States and Canada, in violation of the company’s terms of service. According to Chengyi Long, Netflix’s director of product innovation, “widespread account sharing between households undermines our long-term ability to invest in and improve the service.”

It is offering Netflix subscribers in 5 new markets an additional “home” for streaming access for ARS 219 per home per month in Argentina, or about $140, and $2.99 ​​per month in the Dominican Republic, Honduras, El Salvador, and Guatemala. Approximately Rs 240 will have to be spent per house. Customers with the basic plan can add an additional home. Those on the Standard plan can add two additional homes and those on the Premium tier can add three additional homes. Customers can add two extra member accounts for an additional $2-$3 per month i.e. around Rs 160 – Rs 240 in Netflix testing in Chile, Costa Rica and Peru.