MyGovIndia created account on Likee app, purpose is to create Covid-19 awareness

MyGovIndia, a dedicated platform for direct engagement of the Government of India with citizens, has created its official account on the popular short video app Likee with the aim of empowering the youth to deal with the Covid-19 crisis. Likee is a short video sharing app developed by Singapore-based Bigo Technology Pte. Ltd. Company. This app is very popular and a large number of youth are associated with it. Taking advantage of this, the government is planning to make the youth aware about Covid-19. For this, the government has launched its profile ‘MyGovIndia’ on this short video platform. Let us tell you that recently Likee was declared the sixth most downloaded app worldwide.

On 26 April 2020, Prime Minister Shri Narendra Modi’s radio program ‘Mann Ki Baat’ was broadcast live through ‘MyGovIndia’. Lakhs of views were recorded on this live streaming. This profile is also being used for the purpose of encouraging users to download the Arogya Setu mobile application. This app has been developed by the Government of India to track Corona patients. Users have been given a download link on Likee with the help of which they can easily download the Arogya Setu App from Google Play Store and App Store.

To ensure maximum downloads of the app, #AarogyaSetu has also been launched on Likee. This app has been designed in such a way that it will alert any person about a patient found to be Covid-19 positive in his/her vicinity. Likee influencers and other users have created many informative videos using this hashtag to convey messages to their fans and followers. More than 140 million views have been recorded on this hashtag so far.

Popular Bollywood actors Isha Koppikar and Aamir Ali have also joined hands with Likee to promote #AarogyaSetu. Both these actors have inspired their fans to support this initiative of MyGovIndia by making exclusive likee videos.