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Instant messaging app WhatsApp chief Will Cathcart has confirmed that WhatsApp will soon start serving ads to its users. However, interestingly, this update comes just weeks after the top executive denied a report that the Meta-owned messaging platform would show ads. It is believed that the company is going to do this for revenue because no business model is sustainable without proper revenue flow.
Where will ads be seen
WhatsApp chief Will Cathcart brazilian media Admitted to plans to include ads on its messaging service in an interview with. Apart from this, it has also been revealed in the report that the company will not show advertisements in the primary chat inbox of the users. Cathcart clarified that advertisements will be shown only on the status feature of the channel and WhatsApp.
WhatsApp will start showing ads soon
- In an interview with the Brazilian publication, Cathcart clarified that WhatsApp will not show ads in the main chat inbox.
- Advertisements and promotions may soon appear in the status page and channel section.
- Cathcart says advertising in the inbox is not an appropriate model. “When people open their inbox, they don’t want to see ads,” the top executive said.
Cathcart said ads may appear in other places than the inbox, such as status pages and channels. For example, channels may charge people to subscribe, they may be for paid members only, or the owner may want to promote the channel. But, we won’t put ads in your inbox.
Apart from this, Cathcart tweeted that the news of Financial Times was wrong which claimed that advertisements will soon appear in chat for earning money on WhatsApp.
This @FT the story is false. We aren’t doing this.
Also it looks like you misspelled Brian’s name… https://t.co/Z47z9FC5yu
— Will Cathcart (@wcathcart) September 15, 2023
Apart from this, it has been confirmed by a Meta official that they are not testing status ads in any country right now. At the same time, such information has also come to light earlier that WhatsApp was exploring the possibility of charging fees for its service through advertisements.
Let us tell you that at present WhatsApp has more than 2 billion users worldwide, which has been ad-free since it was acquired by Mark Zuckerberg for $19 billion in 2014. On the other hand, after the acquisition of Instagram by Facebook in 2012, it started showing advertisements.
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