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Looking at the way the company is preparing for HMD smartphones, it seems that Nokia wants to end the branding soon. After some initial leaks, the company had unveiled the teaser of the HMD phone on January 31, 2024. Today, by rebranding the name of the Nokia website to HMD, it is indicating that the company is not going to continue with the Nokia name for long. 91Mobiles has received some different news regarding HMD smartphones. We got this information through industry sources, who have been giving accurate leaks related to Nokia in the past also. We have been told that the company will continue to launch phones named 'Nokia' for some time. Along with this, phones with HMD branding will also come.
In this article:
Three phones will be launched in HMD brand
We have received news that the company is going to launch three phones under the HMD brand in the first phase, in which one model will also be affordable, whose price can be between Rs 10,000 to Rs 15,000. However, the company is not planning to launch phones above Rs 40 thousand in India this year. The most expensive model of the company will also be priced below Rs 40 thousand.
Strategy of HMD and Nokia phones will be different
As it is known, HMD Global has the license of Nokia till 2026. According to the information we have received, the company will currently launch phones under both the names Nokia and HMD, but they will be available at different stores. Nokia phones coming in 2024 will be kept exclusively offline, while the company is going to bring HMD brand phones online and in big retail stores.
Online and offline strategies will also affect the prices of HMD and Nokia phones. HMD brand smartphones will be more 'value for money', while Nokia phones available offline may be a bit expensive.
There are also preparations for an exclusive service center
The way the company is preparing for the HMD Global phone, it can be said that the plan is big. The most important thing can be said that while other brands start with multi-brand service centers in the beginning, HMD Global is planning to open HMD exclusive service center along with the launch of the phone and has already started doing research for this. Is.
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