YouTube is planning to enter NFT and Metaverse, what will happen to the goal of becoming carbon free?

YouTube is ready to integrate elements like non-fungible tokens (NFT) and metaverse into its platform. YouTube, with two billion users worldwide, will also bet on the ‘Web3 bandwagon’. Web3 will be supported by blockchain technology. It is also considered to be the internet of the future. Neil Mohan, YouTube’s chief product officer, wrote in a blog post that connecting artists deeper with their audiences is why YouTube wants to adapt to the emerging world of Web3 and its elements. He said that all artists will be able to make money in ways which were not possible earlier.

Youtube Wants to let people ‘own’ creator content in the form of NFTs. However, this will not transfer the copyright of the content to its buyer. Apart from this, YouTube is also making many preparations. He is working to make gaming more interactive with metaverse integration. It is a virtual world and also the concept of metaverse. Here people will be able to talk to people who are present in virtual avatar.

Neil Mohan said that we are thinking of how to make viewing more attractive. The first sector in this case is gaming. More impact can be made here. We will work on making the game more real to bring more interaction. He said that we are excited to see how we can turn the virtual world into reality.

Even though YouTube is moving in this direction, many issues still remain. Environmental concerns remain regarding NFT mining. This goes against Google’s ambition to be ‘carbon free’ by 2030. The company’s CEO Sundar Pichai in the year 2020 Said We are the first major company to commit to running on carbon-free energy around the clock in our data centers and campuses around the world. We are working to complete it by 2030.

So YouTube, without my permission, is now selling my content as an NFT? Surprisingly, this isn’t clarified, all it states is that ‘fans can own creators’ videos.’

I don’t want people owning shit that I made as an NFT. It’s MY content. IF this is the case, YouTube can go fuck off https://t.co/oqPZToArmv

— Optimus ⛩ (@SubToOptimus) February 10, 2022

In the year 2021, NFT sales crossed $ 25 billion (approximately Rs 1,84,700 crore). This means that there is bound to be more carbon emissions in this sector. YouTube is also receiving some backlash on social media from creators who don’t want their content to be tokenized for sale.