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Business will increase through digital use
RedBus CEO Prakash Sangam said in a statement that the launch of this standalone RedRail app has come at the right time as digital transactions and usage have increased in both the bus and train segments in the last two years. If we talk market wise, the online train ticket booking market has grown to more than 10 lakh daily transactions and it provides a huge opportunity in the country.
Benefit from the userbase of RedBus
The 65 percent overlap between bus and train passengers works to the company’s advantage as the company will leverage RedBus’s large userbase to grow Red Rail.
turn of train after bus
He further said that ‘Our bus ticketing platform has already achieved considerable growth in the intercity bus segment and now we will work to create a share in the online train category as well. We expect this segment to contribute 10-15 percent to the total ticketing value. RedBus is also planning to launch the app in 5-6 local languages.
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