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According to Reuters, WhatsApp will launch a cashback offer of up to Rs 33 before the end of May. Sources with direct knowledge of the company’s plans said that users will be able to send money to contacts from the account to each other from within the messenger app for transfer on its payment service.
This incentive is present in three transactions, even if the money being transferred is Rs 1, a source said in WhatsApp’s user acquisition drive. The amount of WhatsApp cashback may seem small, but Neil Shah, vice president of research at Counterpoint Research, said it would be a good reason for users to switch.
Shah said that ‘as an Indian you will not leave money on the table.’ In a statement in response to a question from Reuters, WhatsApp said that it is ‘running a campaign to properly offer cashback rewards to our users for unlocking the payments feature on WhatsApp.’
In a big payments push, WhatsApp is testing a program where it will offer cashback rewards for users who pay highway tolls and utility and other bills directly from the app.
The source said that WhatsApp also wants to test such rewards for those making mobile payments for India’s largest telecom operator Reliance Jio. Reliance is a partner of WhatsApp, which had invested $ 5.7 billion i.e. about Rs 43,640 crore in WhatsApp’s parent company Meta Platforms Inc in 2020. WhatsApp did not comment on these plans, while Reliance did not respond to a request for comment.
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