Tata’s ‘super app’ Tata Neu will be launched on April 7, everything from shopping to bill payment will be at one place.

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Tata Digital is going to launch a one stop mobile app. Both shopping and payment can be done through this app named Tata Neu. Currently, this app is available only for Tata Group employees for testing and is being launched for the general public from April 7. The company has revealed the launch date of Tata Neu app through listing on Google Play and Apple’s App Store. It is being said that it will work as a ‘super app’ and the daily needs of customers like daily grocery, electronics, financial services etc. will be fulfilled on one platform.

This app will give customers common reward points called NeuCoins. These reward points can be earned by making purchases online or at physical locations. Tata’s Website According to the details available on this platform, offers from various Tata platforms including AirAsia India, BigBasket, Croma, Tata Click and Westside will also be listed.

Apart from shopping, Tata Neu users will also be able to pay their utility bills and make online and in-store purchases with the help of Tata Pay. It will also support Unified Payments Interface (UPI) payments and will also offer EMI options to customers. Using Tata Neu app, customers will also be able to send money to UPI or bank account.

After its launch this week Tata New App Android and iOS Will be available for both users.

The screenshot of the App Store listing shows that along with providing purchase and payment facilities, Tata Neu will also help in providing financial services to its users.

People with information about Tata Neu told Tech News by Careers Ready that Tata has been working on this app for the last several months. It has been tested internally and shown to various industry experts to get their feedback.

By bringing Tata Neu, the company is going to make competition difficult for Indian fintech companies including Paytm and MobiKwik. Tata has a strong base of its own offline retail channels. It is present in all segments, due to which it can attract users initially. The company is said to be working with investment firms including Japan’s SoftBank to raise capital for Tata Neu and its operations.

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