PhonePe Indus Appstore Launched in India Free App Listing for the First Year AI Features 12 Regional Languages ​​and More

PhonePe launched its Android-based mobile app marketplace, Indus Appstore, in India on Wednesday, February 21. The app store was launched by Communications, Electronics and Information Technology Minister Ashwini Vaishnav during a hybrid event. The Walmart-owned fintech firm said its new app intends to solve the major problem of lack of regional language content in storefront marketplaces. Indus Appstore will be available in English and 12 Indian regional languages. It comes with features like video-based app search, mobile-based login, and AI-powered app recommendations.

Indus supports Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and other regional languages. There is a toggle button at the top, through which users can change the languages. The toggle not only changes the language of the content on the interface but also the app name, app trailer and video, as well as the app description. PhonePe said that the translation has been done on behalf of the company.

Additionally, the platform allows users to search in any of the 12 regional languages ​​to see search results in those languages. PhonePe founder and CEO Sameer Nigam said that transliteration into regional languages ​​will also yield results. Android smartphone users Here You can download and install the app from.

The Indus Appstore had 200,000 apps at the time of its launch, the company said. Some of the major apps include Flipkart, Disney+ Hotstar, Myntra, Zomato, Swiggy, Snapchat and more. Several thousand games are also included in this number. The platform has three major categories of gaming which are Casual Gaming, Heavy Gaming and Real Money Gaming (RMG).

App listing on the developer platform will be free for the first year but after that, an annual fee will be charged. PhonePe also said that the marketplace will not charge any platform fees or commission for in-app payments from developers if a separate payment gateway is used. In contrast, Apple and Google charge 15 percent to 25 percent commission for this and do not allow integration of other payment services.

Additionally, the platform allows users to do mobile number and OTP-based login instead of using email. For app recommendations, the developer platform uses Artificial Intelligence (AI)-based algorithms and uses location data. There are also some smart features such as smart updates that will allow faster updating to the latest version.

The corporation also said that app developers will have the option to show advertisements in their apps or not. People who join will be able to earn commission from the generated ad revenue.