Facebook Reels launched in more than 150 countries, will be able to earn like TikTok

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Facebook is launching its fastest growing content format ‘Reels’ in more than 150 countries. Facebook-owned Meta gave this information on Tuesday. Reels is a short video feature. In the year 2020, Meta launched it on Instagram and in 2021 on Facebook. Reels was introduced to compete with Chinese company ByteDance’s app TikTok. Meta CEO Mark Zuckerberg said in a Facebook post that Reels is our fastest growing content format ever and now we are making it available to everyone on Facebook.

The company says that now people are spending most of their time on videos on Facebook. Keeping this in view, the company has also announced new ways of earning for creators in Reels. According to the company, now ads will be shown to users in the middle of Facebook Reel. Full screen ads will also be seen in reels soon. Facebook will earn the biggest amount from this, but some part of it will also be given to the creators.

Regarding the decline in earnings, Meta says that Apple’s change in privacy in its operating system has affected it. This has made it difficult for brands to target their ads on Facebook and Instagram. The company has also cited macroeconomic issues such as supply-chain difficulties. Last month, the company said it expected revenue growth to slow due to increased competition for users and a shift towards features like Reels. In its announcement on Tuesday, Meta said that it will roll out an update to place Facebook Reels in a new location. Under this, the reels are ready to be set in the best place.

It is noteworthy that Meta is continuously taking action against violation of content related rules. The company took ‘action’ on more than 1 crore 62 lakh content pieces on Facebook in India in the month of November. This action was taken under 13 violation categories. During the same period, the company’s photo sharing platform Instagram took action against more than 32 lakh contents in 12 categories.

Under the IT rules implemented in 2021, large digital platforms with more than 50 lakh users have to publish compliance reports every month. Information about the action taken on the complaint received by the platforms is given in it. This report also contains details of content removed or disabled using automatic tools.

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