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French news agency (via NDTV), Spain's AMI newspaper publishing association claims that Meta engaged in the “systematic” extraction of personal data from users on its platforms from May 2028 to July 2023. According to the lawsuit, the platform's practice violates European Union rules that oblige companies to obtain users' consent for use in advertising.
The lawsuit argues that Meta's actions resulted in unfair competition in the advertising market. By offering personalized ads derived from “illegally obtained” data, the US tech giant gained a competitive advantage in violation of EU data privacy laws. The report further reveals that major Spanish media companies, including El Pais publisher Prisa and ABC owner Vocento, are part of the association filing the lawsuit.
AMI's president, José Joly, said that Meta had established its dominant position in the advertising market by disregarding rules on personal data protection, causing Spanish media to suffer large losses and putting their stability at risk.
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